How to identify new tourism experiences?

Townships have traditionally been seen as a no-go area, which is why the first route sets out to challenge tourists to, open their eyes, peel back the lairs and see how much more Joburg have to offer.

The solution:

Create a theme that positions the townships in and around Johannesburg in a way that:

  • Makes them attractive to local and international travelers
  • Represents them in a manner that appeals to residents and travelers
  • Creates a single unifying proposition
  • Supports Gauteng Tourism Authority and expands its offering
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