How to unify a region so that external visitors understand what is on offer?

Gauteng Tourism Authority

Develop a (new) destination brand promise that anchors Gauteng in delivering the greatest short and long-term return on investment for community stakeholders while reflecting the community’s values and culture;

Create a strategy for effectively communicating our (new) promise to target markets, stakeholders and visitors (through identity, image and marketing, etc.); and

developing of a strategy that will strongly position Gauteng as South Africa’s leading business traveller destination (core brand identity) whilst leveraging the opportunity posed by strong leisure tourism growth in the province to also brand it’s unique leisure offerings (extended brand identity) such as the Cradle of Humankind on which the existing Gauteng brand essence rests


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